The project of the new Sofia pavilion designed by Riccardo Giovanetti for Sofia Interior Doors arises from the idea of exploiting a range of industrial products, completely altering their original intended use and turning them into structural elements of a vast architectural space. In the specific instance, this concerns a series of tiles made from recycled plastic; these eco-slabs, originally meant for gardens and green areas, has been used as tesserae to cover a big volume of sharp and rigorous shapes.
The final result is a neo organic architecture characterized from a peculiar transparency, in which the relation between the internal and the external surfaces is very close. At the same time the pavilion presents itself as a space with a very rich and articulated image in which depth, textures and the casual pattern of the structural elements are highlighted. The pavilion has been developed through a sequence of three distinct areas: a wide exhibition room at the entrance, intended to the exposition of the company’s doors, then a lounge area delimited by a big white wall and at last, a technical area, at the back.
Neon writings, lighting and white tiles create a play of reflections that produces an extraordinary, nest-like stage effect: an ideal context to contain the company’s design products.