The London Borough of Newham and Stratford Renaissance Partnership appointed Studio Egret West as lead consultant to design and deliver £13.5 million of high quality public realm that offers a unique visitor experience at the heart of Stratford Town Centre in time for the 2012 Olympic and Paralympic Games.
Without any imminent change to the traffic system, we needed to accept the Town Centre as an island. However, an ‘island’ can be a very special place with many positive connotations – a destination, a getaway, a place apart… The key is to facilitate movement across the Town Centre, and create a sense of excitement and drama that invites people in.
The project proposes new public realm designs for a series of key spaces: Meridian Square as the gateway to Stratford for visitors arriving via public transport; Theatre Square at the heart of the Cultural Quarter; the Broadway with its historic character; and the Railway Tree crossing that connects with Stratford High Street. In addition, a vertical kinetic sculpture made of naturally coloured titanium – the Shoal – produces a linear edge that consolidates the fractured northern edge of the Stratford Island. The sculpture helps define the island and acts as decoy to the taller parking structures and buildings upon the island. Overall, the re-invigorated public realm together with the Shoal aim to change perceptions and establish Stratford Town Centre as a destination in its own right – a benchmark for the quality of future designs that will not be compromised by change ahead. Read the rest of this entry »