Apostrophy’s is a multi-disciplinary design studio, working in the field of new media technologies, visual design, motion graphic, animation, game application, lighting programming design, etc. Their design strives towards empowering users to actively participate in the design. Their Diamond Tile Pavilion was part of the Bangkok Architect Fair in 2011.

Project description:

“In Bangkok Architect Fair 2011, Apostrophy’s favorable circumstances from our companion, Diamond Building Products Public Company, their product lines are ceramic, laminate, construction hardware and construction service in Thailand. Apostrophy’s role in this project is one of the “artist” for the “ Diamond Art – Diamond Lounge” concept in 2011.

The purpose of the Diamond Lounge space is to apply the “HOW TO” of the “Purlin”, hardware for roofing, the highlight of their product launching this year. We transform its function into the element of booth’s construction by “joint” the bent–angle of the purlin together. To describe the main structure, wall, huge lamp ceiling, it’s like we sketch the structure with clean white matt Purlin, appeared-shadow with the rhythmics of space & line of the structure, color the pavilion with lighting, which we layered-hang LED PAR, fluorescent light box to create Lounge environment sense with our various programming pattern of lighting scene design, shown as dimension of Diamond Reflection.”