“The Wave” is the new stand-design and concept for Toyota by German design-agency Déri that had its debut at Geneva-2013. The architecture of the stand reminds one of a wave in motion: dynamic, energetic and pure. Inspired by traditional Japanese paper craft, the idea of The Wave was born by just rolling a sheet of paper.

This resulted in a vibrant, dynamic shape with a fascinating clarity. The complex construction of “The Wave” was realized by the Düsseldorf-based company b+s exhibitions. “The beauty of the Wave lies is its unforced natural shape, it portrays the balanced asymmetry that exist in nature and is at the heart of Japanese aesthetics.”, says Alia Ramadan, the design-director on the project.

The design is an illustration of the Japanese principle of Seijaku, the “active calm” or serenity in the midst of activity. The inside of the “Wave” unfolds an impressive visual experience: everything is in constant motion, connected, and active.

Films, abstract animations and large gesture-controlled surfaces are seamlessly integrated in the architecture. Déri-Design’s holistic approach involving the concept, design, and communication, creates a visual environment that guides the visitors through an exciting journey using state-of-the-art technology.

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