The design for the new Petersen Automotive Museum has been finally revealed. The announcement that the 20th anniversary of the company will be marked by complete exterior transformation and significant redesign of the interior followed the controversy. However, New York based office Kohn Pedersen Fox Associates is behind the cutting edge design for the new Petersen Museum. Undulating metal façade followed by stunning interior characterizes their proposal for the corner of Wilshire Boulevard at Fairfax in Los Angeles, showing California’s rich automotive heritage.

The new design for the Museum will transform the building into a landmark. Ribbons of stainless steel wrap the structure from three sides and over the top evoking the notion of speed and the organic form of the coach-built automobile. At night, the Museum is lit and transforms into an attraction for the neighborhood, known as The Miracle Mile.

The aim was to propose the Museum as striking as the cars displayed inside. For the past two decades as the building hasn’t undergone any changes, the focus has been on the collection, but the strategy has shifted and chair people from Petersen simply want to give the people of Los Angeles the place where they could be immersed in the culture, sights and sounds of the greatest vehicles ever built, as it has been stated in the press release.

The transformation doesn’t end on the outside – it extends to the interior as well and it proposes additional 15,000 square feet of display space.