Special Mention
2006 Skyscraper Competition
Edwin Liu, Nathaly Der Boghosian, Felix Monasakanian, Efren Soriano, Hugo Ventura
United States
This project is an examination of the skyscraper typology being driven by financial and market forces. Reaching a maximum height of nearly 800 feet, the building performs as a revenue-generating billboard on an urban scale.
The envelope of the structure was generated to maximize advertising perception from key cultural and civic nodes throughout the surrounding context of the greater Los Angeles area. The invasive insertion of this massive entity into the downtown area alters or destroys existing sight lines and replaces them with corporately sponsored images. Living rent-free in the towering structure are residents that are participants in the performance of the building as advertising conduit. Read the rest of this entry »