Monumental and golden, Emporia, designed by Wingardhs, is an architectural statement – a shopping mall for Malmo, Sweden, is actually an urban planning project which further includes offices, housing and retail spaces on the Hyliie Boulevard 19, on the south side of Sweden capital. The project is the winning entry for the competition and the main idea was to hide inward-looking retail behind a wreath of residential and commercial buildings. The aim was to create the preconditions so the whole shopping complex would eventually become fully integrated into the existing city fabric.
The strong form was needed in order to attract visitors from Station Square to come and spend money. The composition is bronze-ochre combination of vaults from the previous competition proposal along with a memory from the Pantheon. Double-bent glass encloses the diagonal slit that cuts through the building. Here the weather of the Öresund Strait, its fast-moving clouds chasing glimpses of sun, becomes present and tangible.
The development is colossal and it will be built in parts – for now, only one part of Emporia is completed – the corner building with the Amber Entrance, a gate which would be, at the end, the only visible part of the shopping mall. The retail will further be organized around a figure eight pattern which will cover three floors and the shops will be grouped around atriums with different themes.
The sheltered patios will be hosted at the roof, together with outdoor dining and a spa facility, and possibly amusement park. The Wingardhs’s motto was “no intermediate scale”.