Located in front of the Casalgrande Padana Headquarters, the CCCloud monument is a result of the collaboration between Kengo Kuma Architects, Alfonso Acocella, Luigi Alini, and Casalgrande Padana. The monument is constructed of unglazed ceramic tiles that have been adapted for structural use.
The entire structure is 45 meters long and 12 meters high, with a maximum width of 1.7 meters in the central section. It consists of nine layers of porcelain stoneware tiles 60 x 120 cm that are stacked and articulated through fine threaded rods. Traditionally used as coating, the ceramic tiles are here used as a structural component.
As a thin curtain, the CCCloud divides the roundabout, drawing the attention of visitors. The monument is oriented in line with the street, making cars disappear from view. This anti-monumental strategy creates a low profile on the site that generates a space without overwhelming the viewer. The actual proportion of the line is apparent throughout the car’s movement through the site.
The installation is not static – lighting and water produce a unique effect on ceramic tiles. Its subtle translucency and reflections from its surface interact with the weather and time of day. The monument evokes tranquility through its presence. Kengo Kuma explains: ”We wanted to create a monument that will become part of the site.”
To commemorate the 2013 Skyscraper Competition, eVolo published a collector’s edition of its highly acclaimed book “eVolo Skyscrapers”. The book is a two-volume, 1300-page set with the best 300 projects received during the last years. Only 150 copies are available worldwide.