The main entrance of Zara’s flagship store on Corso Vittorio Emanuele II in Milan plays host to an eye-catching installation created by the Netherlands-based design firm UNStudio. The piece represents the Inditex Group retailer’s nod to events planned in Milan to coincide with the city’s International Furniture Fair. The installation stands a spectacular five metres tall and has a diameter of 4.85 metres, with a total surface area of 130m2. The coated aluminium structure is lit from within using LEDs, and is echoed in two smaller pieces displayed in the shop’s windows.

The contrast between the store entrance’s classical look – marble flooring, mosaics, a gilded ceiling and a grand Murano glass chandelier – and the installation’s cutting-edge design in curved aluminium, which offers a subtle play on reflected light and the surrounding environment, adds a new dimension to the experience enjoyed by visitors to the Zara store on Corso Vittorio Emanuele II.


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