This jewel-like building is a competition proposal by Manuelle Gautrand Architecture, for Louis Vuitton landmark boutique in Seoul, South Korea. As the design had to reflect world famous LV brand directly, the transparent sculpture is wrapped in filigree glass curvy panels, each having a pattern – different Louis Vuitton’s 3d monograms. The relation to the glass is rooted in the French tradition of crystal manufacture.
Aiming to create a spectacle experience, the architects thoughtfully studied the promenades, as they were designing a museum – they wanted to emphasize several different ways of cruising through this temple of fashion – regular or irregular, speedy or slowly, patiently or restlessly. Guests are invited into the building by its welcoming transparent presence and the exterior glass elevator can take them directly from the entrance to the café on the top. Read the rest of this entry »























