The competition challenge consisted in designing a 100 meters high tower-museum, containing exhibition areas of 20th century fashion history and becoming a landmark for Tokyo. For this purpose, the site was located at Omotesando Street, since this avenue gathers the world’s most important fashion houses, at their maximum magnificence. Cre8 Architecture’s proposal reacts to both the specific nature of the site, as well as the visual impact of the building.

Le Mannequin stands as a new landmark on this iconic promenade. The alabaster facade draped in a black concrete robe unveils itself to its audience – invites the visitor to cross a bottom lit cat-walk within a large entrance atrium space that respects the scale of the existing Omotesando Street buildings. The 20’s – 60’s exhibition spaces tumble over each other allowing glimpses into and from adjoining genres. The runway space articulates the building form between the 60’s and 70’s spaces and provides an exhilarating skyline to the street. The crimson spine – zipping the fabric of the building together allows visitors to meander between spaces whilst high speed 3D dynamic lifts whisk you up to the rooftop Japanese garden and sky bar.

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