“In the World” Category of Best Communicator Award 2014, the first Prize was granted to STONE GROUP INTERNATIONAL, with the project “Breathing Life into 12 Mythic Marbles” by Architect Michalis Theofilou. The award received the President & CEO of the company, Yiannis Antoniadis.
A prestigious jury has been appointed for the Best Communicator Award for exhibitors attending Marmomacc and Abitare il Tempo who enhanced the importance of their exhibition space and exhibits as a means of communication.
They awarded Stone Group International for having “created an evocative set-up capable of combining the myths of ancient Greece with contemporary stone processing”.
Company’s marketing department along with the associate architects of ARCHKT Ltd and dolphins // communication design team, applied Moire Technique ( two almost similar patterns on a flat or curved surface) under Gestalt Principles ( the whole is other than the sum of its parts), to create “12 Mythic Marbles” projectile motion, activated every time by visitors steps.
They have transformed company’s Booth into a theatrical scene of 144 sq m, where an art craft work force created the leading actors, the “12 Mythic Marbles” sculptures. Behind them, a unique visual movement displayed their aerial figures and their sculpture enactment in an unforgettable way.
The team thought of marble’s role not only as something static, tough inside, cold and isolated material as being referred according to its geological resources, but also as energetic “universe of value”.
STONE GROUP INTERNATIONAL – “a Piece of Greece”
Stone Group International is a leading world marble supplier, an ambassador of Greek marble and entrepreneurship worldwide, with presence in more than 72 countries.
Company’s expertise is based on in-depth knowledge of materials - seeking, finding, selecting, processing & trading more than 300 types of marbles, granites & natural stones, with annual capacity amounted to 650.000 m2 under the most innovative mechanical equipment.
The company cooperates with the largest clients globally and their renowned architects, for the specification of marbles in commercial & residential building projects.
-Stone Group International
-Awarded 12 Mythic Marbles
-Yiannis Antoniadis Interview at 49th Marmomacc