Honorable Mention
2020 Skyscraper Competition
Jingxuan Yang, Jingwen Na, Tianhao Wu, Hangyi Guo
China
‘McFashion’, which is represented by H&M, ZARA, and GAP, has become a trend and spread all over the world. ‘McFashion’ is a sales model which always provides the latest clothes at the lowest prices. A ‘McFashion’ brand can launch more than 10, 000 saleable garments a year, and the average cycle from design to shelf is only about two weeks. But the debate over the environmental ethics of fast fashion is heating up.
According to a report, human beings over 100 billion pieces of clothing are consumed every year. Overall, 92 million tons of waste dumped into landfills each year comes from the industry. A separate report found that about 35 percent of microplastic pollutants are emitted while washing synthetic textiles, mostly by fast-fashion brands. It is clear that the environmental concerns caused by ‘McFashion’ should raise our attention. Read the rest of this entry »