Hollywood, CA architectural firm, 5+design, conceptualized the retail and civic areas for the 3.3 million square metered Yongsan International Business District, a project that represents the largest single development in Seoul, South Korea and perhaps the world. The central retail spine components integrate the buildings with the landscape and the Han river. Street-level retail structures are three to five stories tall and arranged in clusters like villages.
Each village is a distinct district devoted to various retail aspects including global luxury goods, sports or local culture, with architectural styles ranging from traditional to contemporary that imitate the way cities and neighborhoods grow organically over time. Three underground retail levels feed into an outdoor pedestrian promenade, the Dragon Valley, which links Yongsan train station to the Han river and forms the primary public gathering space for the project. Read the rest of this entry »