Located in downtown Phoenix, the 70,000 sf Observation Tower shall add a significant structure to the Phoenix skyline from which to enjoy the city’s spectacular views of the surrounding mountain ranges and dramatic sunsets. Phoenix-based developer Novawest, commissioned the team to create a destination event to provide tourists and citizens of Phoenix alike the chance to enjoy the unique features of the Valley of the Sun.
“This is the right place and the right time for a signature project for downtown Phoenix and we knew the design needed to be something extraordinary. BIG has delivered something exceptional, blending form and function in a way that will change the local skyline forever and will give visitors a once-in-a-lifetime experience.” Brian Stowell, Novawest.
The future observation tower is conceived as a tall core of reinforced concrete with an open-air spiral sphere at its top, resembling a metaphorical pin firmly marking a location on a map. The spiraling sphere contains flexible exhibition, retail and recreational spaces which are accessed via three glass elevators that connect the base with the summit and offer panoramic views of the city and the tower’s programs as visitors ascend or descend. Walking downwards from the top through a continuous spiral promenade, the visitors of the observation tower experience all of the building’s programs in a constant motion, while enjoying dynamic 360 degree views of the city of Phoenix and the Arizonian landscape. Read the rest of this entry »