The Morpholio Project unveils seven new and forward thinking design tools with the launch of Morpholio 2.0, the App Store’s number one portfolio app. The app re-imagines the portfolio as a design utility, moving it into the fast, flexible, at-your-fingertips device era. The project seeks to advance the ways that creatives access, share, discuss, and get feedback on their work from a global community of users.
Morpholio began as a research project by architects who simply wanted amazing tools for their devices. The group wondered, what would happen if the focus of software development shifted away from production alone and towards the need to cultivate and assess ideas. Designers have tools that allow them to generate millions of options, but few that help to select the right ones. “Aside from making design production easier, we wanted to know if better tools could make it smarter by integrating the wisdom of crowds and capitalizing on the power of the touchscreen to capture feedback,” says Anna Kenoff, Morpholio Co-Creator.
To achieve this, Morpholio had to become very sophisticated about all the ways that designers communicate – not just through language, but most importantly through their eyes and hands. Over the past year, the team of architects and programmers has collaborated with experts from various disciplines to build a robust design-centric workspace that could be used by anyone – from fashion designers to photographers, architects and automotive designers, even tattoo artists. It builds on research into human-computer-interaction to deliver innovations like a tool for image analytics called “EyeTime” and virtual “Crits” where collaborators can share images, and comment on each other’s work via notes or sketches. Human behavior data-mining is essential to offering these forms of powerful feedback, letting you know how your followers are interacting with your work. “These new tools are absolutely integral to the daily workings of any image driven process and have huge implications for both design and artistic practice,” says Co-Creator, Toru Hasegawa.
Morpholio’s cloud-based infrastructure is built from the ground up to amplify design thinking. Drawing, commenting, sharing and analysis are built into and on top of the portfolio, creating the first completely integrated platform for designers. ”Creatives have a rich interaction with each other as well as their own work, which wasn’t being captured by existing software,” says Mark Collins, Co-creator. “With these new tools, Morpholio 2.0 becomes a powerful hub that reflects and amplifies the life of the creative – overflowing and abundant with inspiration, ideas and discussion.” Read the rest of this entry »